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IDEA NETWORK BRAND IDENTITY & CAMPAIGN

B2C/E email campaign to introduce and define corporate initiative. I built this brand from the ground up. It began as a conceptualized network where 1,000+ front-line employees would be empowered to make leadership changes.

 

From there I designed the logo with the seven hashmarks to reflect the seven corporate brands the network represented. I continued to build the brand (color palettes, typeface, iconography, etc.) and create collateral to reflect the idea-driven and empowering network.